Fact of the week – fashion is the second largest industrial polluter…only to be beaten to the top spot by oil. AHHH that is horrible isn’t it? And it’s our greedy, materialistic mindset that has made this happen.
Last week I watched the BBC documentary ‘Fashion’s Dirty Secret’ with my mouth wide open, totally gobsmacked as I learnt some really shocking fashion insights. I knew it was bad, I knew sustainability was a problem, but I didn’t realise the extent of it.
With SALE signs constantly slapping us in the face and fashion bloggers influencing us with fast changing wardrobes – it’s no wonder we all have a desire to buy and keep up. But I question why we forget the value of money as we buy; we buy excessively and bury any desire of quality or ethical question as we pile our arms full of cheap steals. It is really sad, but it’s not too late to make changes.
I am thinking about my gran; she is of a pre Instagram, pre online shopping, pre mass produced clothing era and continues to shop as if it were 1940 (via catalogue) – but she is probably the most sustainable fashionista I know! She has two wardrobes, one for winter and one for summer and a few in-between pieces for layering/delayering. The clothing she buys is expensive, but it is all made in the UK ethically and it lasts her for years, and years, and years. I know I can learn a thing from her.
I am starting small here – with a swimming cossie. If I am going to make a conscious decision to buy less, for more… it’s going to take me a while to save up for my next purchase. Which actually makes shopping more enjoyable, and I know I will really appreciate and care for any clothing I buy from now on.
My Miko Cossie Miko Swimsuit
Sustainable clothing is understandably more expensive than high street prices, but you know where your money is going rather than many designer brands that eat your money for a logo. As a brand Tilia Rose Swim is very affordable – this cossie is £50 and is made from recycled and sustainable materials.
Check out more from the brand https://www.tiliaroseswim.com
Thank you for reading. If anyone knows of any great sustainable fashion brands (especially outdoorsy ones) please let me know!